Welcoming the "BER" months, only in the Philippines
September is the start of the "Ber" months in the Philippines. It is part of the Filipino customs that the beginning of the "Ber" months, which include September through December, is also the beginning of the holiday season that will lead to Christmas and New Year celebrations.
Thus, the Philippines, which is predominantly Christian nation in whole of Asia, has the distinction and the reputation of having the earliest and the longest celebration of Christmas.
The sound of "Ber" months put a smile on the face of every Filipino. It appears that there is "magic" in
the word that symbolizes hope and aspirations that even in the midst of life's struggles there is a time to celebrate the joy of living with sharing and singing. Because in spite of depressing news of Filipinos killed in the relentless drive against drug abuse, Filipinos will find a reason to smile as the cool "Ber" months begin, ushering in the joyous countdown to Christmas.
Expect that very soon, I hope and pray, radio programs will be playing holiday tunes, and tv station will greet the beginning of September with special shows that have Christmas themes already. As day passes from the first day of September, you will see Christmas decorations all around --at home, in the streets, inside shopping malls, and other business establishments. Because when the "Ber" month starts, the store will slowly start to display their Christmas products, like Christmas decor, Christmas lights, lanterns, decorative Santa Claus, etc.
Even the weather joins in, as it is expected that the mornings will get colder in the coming days.
While Filipinos are known for their last-minute shopping, usually after the release of the 13th month pay and Christmas bonuses in mid-December perhaps, it is not unusual that many actually begin preparing their lists for holiday shopping and gift-giving as early as the month of September.
Amidst all the anticipation and holiday preparation, the
Catholic Church reminds the faithful about the real meaning of the Christmas season: God's love. For He gave His only Son to save humanity. Let us not forget to prepare our hearts for the coming of the Savior. For this is the true meaning, and reason, of Christmas: God loves us!
Ad Jesum per Mariam!