September 1 is the start of the "Ber" months in the Philippines. It is part of the Filipino customs that the beginning of the "Ber" months, which include September through December, is also the beginning of the holiday season that will lead to Christmas and New Year celebrations.
Thus, the Philippines, which is predominantly Christian nation in whole of Asia, has the distinction and the reputation of having the earliest and the longest celebration of Christmas.
The sound of "Ber" months put a smile on the face of every Filipino. It appears that there is "magic"
It is no wonder then that since this morning some radio programs begin playing holiday tunes, and tv station greet the beginning of September with special shows that have Christmas themes already. As day passes from the first day of September, you will see Christmas decorations all around --at home, in the streets, inside shopping malls, and other business establishments. Because when the "Ber" month starts, the store will slowly start to display their Christmas products, like Christmas decor, Christmas lights, lanterns, decorative Santa Claus, etc.
While Filipinos are known for their last-minute shopping, usually after the release of the 13th month pay and Christmas bonuses in mid-December perhaps, it is not unusual that many actually begin preparing their lists for holiday shopping and gift-giving as early as the month of September.
It is still about 116 days before Christmas, yet shopping malls start to become busy and crowded with shoppers and onlookers as the "Ber" months progress. This atmosphere is expected to become even more lively and happy when stores are finally decked with holiday attractions.
Amidst all the anticipation and holiday preparation, the Catholic Church reminds the faithful about the real meaning of the Christmas season: God's love. For He gave His only Son to save humanity. Let us not forget to prepare our hearts for the coming of the Savior. For this is the true meaning, and reason, of Christmas.
Ad Jesum per Mariam!
